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Wella is one of the most established names in hair care, with a history stretching back over 130 years. Originally started in Saxony, Germany by Franz Ströher and his brothers, Wella has won countless awards and continues to serve salons worldwide.

“For over 130 years, Wella has been delivering innovations and services that enable hairdressers’ creativity. The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Stroher.”

Check out a visual review of the history of Wella. 

How natural is Wella’s hair color?

Interestingly, Wella has been ahead of the curve when it comes to natural hair color. Wella Professionals’ natural hair color EOS  is now 20 years old. This plant based hair color utilizes a unique blend of plants and direct dyes without compromising on color intensity and exact shading.

Will Wella’s natural hair color cover grays?

Yes, EOS covers up to 50% of grays after one application. But if you’re looking for a more serious coverage, consider Wella’s permanent color, Koleston Perfect.

Does Wella have shampoo specifically for colored hair?

Wella has a range of shampoos specific to colored hair, stocked with ingredients that protect the color and enrich the hair.

Several of their top-selling color protecting shampoos include:

treatment for coarse colored hair


conditioner for thick colored hair

treatment for fine to normal colored hair

Is Wella Brilliance Shampoo Sulfate Free?

Wella Brilliance Shampoo for Normal to Fine Hair is not sulfate free though Wella claims it doesn’t cause color fading in dyed hair. The ingredient list includes: Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Sodium Citrate, Cocamide MEA, Sodium Xylenesulfonate, Fragrance, Sodium Benzoate, Citric Acid, Sodium Chloride, Salicylic Acid, Tocopheryl Acetate, Tetrasodium EDTA, Polyquaternium-6, Methylparaben, Diamond Powder, Methylchloroisothiazolinone, Methylisothiazolinone.

shampoo for fine to normal colored hair

Does Wella have shampoo for sensitive or itchy scalps?

Recommended for daily use, Wella’s Calm Sensitive Shampoo and Calm Sensitive Mask are consistently well-reviewed and go-to haircare products for those with sensitive scalps. Both products soothe and nourish irritated scalps and provide the nourishment needed to keep the scalp continually protected and relieved.

calm sensitive shampoo

If you’re looking for a Wella product for your haircare needs, Deauville Shop provides a wide range of their most popular products.


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